Career Education Institutes

Career education essentially means vocational education that develops basic skills required to execute jobs in technical fields. There are many career education institutes that guide students who are looking for the right opportunities to enhance their careers.

Individuals exploring different fields of work, changing professions, or simply looking for a career description are briefed about different vocational careers. The counselors or qualified specialists at career education institutes inform potential students about various colleges and institutions imparting vocational courses that can prepare them for fruitful careers. They also enlighten students about financial aid programs from various sources and summer job programs – both locally and nationally.

Career education resources that offer an extensive assortment of circulating books, pamphlets, audiovisuals, electronic databases, software and periodicals. They assist students in dealing with job search strategies, resume and letter writing, making the right career choices, employment and academic test preparation. They conduct pre-employment tests to determine the skill and personality of the candidates to analyze whether they are fit for a particular job.

Career education institutes also provide assistance to people who are unhappy with their career or job choice. An assessment is done using a series of questions. Answers to the questions are evaluated and students are giving the appropriate advice to help them take effective steps in planning for a job or career change.

There are websites of vocational centers that provide details on career exploration, career and education, work opportunities, trade and technical schools and career related reference resources. People can register and seek necessary guidance from professionals. The sites also provide information on several career descriptions. They also give information on educational sites relating to a particular career such as tutorials, directories, industry news, glossaries and associated academics. Career education institutes have proved to be a boon for people on the look out for suitable jobs.

Thoughts to Consider Before Starting Your Own Home Based Business

So you think it’s your time. You’re tired of the drive, the 9 to 5 plus hours and everyone’s favorite, the office politics. I know you feel like you have what it takes to startup and run your own home based business. But, do you really? Before you leave that world with all of its glamour and (this is important) that steady paycheck, take a good look at yourself and determine if you have what it takes to make it as a home based entrepreneur. Below is a list of characteristics that I think are important to have if you wish to become a successful home business owner. Check them out and see if you have what it takes to cut it in this very special arena of opportunity.

• Courage: It is a huge risk to start your own home based business. It may be necessary to live without a paycheck for a period of time. If you have a family to support that increases the fear level 100 fold. Hopefully you have planned for this brave adventure and you won’t run out of money early on.

• Confidence: This trait goes hand in hand with courage. As a new home based business owner you will need confidence to pull through tough times. It will be necessary to go though many doorways and you will need to remain poised and truly believe that this venture will be successful.

• Discipline: This trait is so difficult for many. There will be times you have to work when you don’t want to and there is no one there to force you. That movie you have been dying to see is showing or possible a son’s baseball game. What if you have to meet with a prospective client and miss some of these special times? It may be necessary for you to choose work over something that is fun or family oriented. I believe that this characteristic needs to be one that all of your family needs to have because there may be times that you just cannot be with them and they must understand.

• Entrepreneurial spirit: This characteristic is normally noticed at a young age. Some examples might include a lemonade stand when you were 10 or maybe as a teenager you had a very successful babysitter service. The idea here is that you learned at a very young age that the harder you worked the more successful you are likely to be. Maybe your parents started paying $5 a week if your room stayed clean. By the time you were 14 you were cleaning the rest of your home (for a restructured fee) and some of the neighbors’ homes, too.

• The maverick way of thinking: This is the type of person who just cannot make it in the corporate world. These special people have a vision that gets bogged down while working a 9-5 job. This vision gives the maverick a different perspective when approaching their home based business and ultimately gaining a competitive edge over the rest of the small businesses in their chosen niche.

Can you see yourself as having any of the above characteristics? There are several more traits that could be included in this list and may be the ones that I will include in a future article. If I were to pick one of the above characteristics that a person has to have to be successful as a home based business owner it would be the ‘Maverick Mentality’. There have been only a few individuals that I have known in my life (my father included) who had this special quality. They seem to have an innate ability to look at a project and see the desired results. For the rest of us it is necessary to perfect some of the other characteristics mentioned above. So if you’re the type of person who possesses these unique qualities you should have what it takes to be successful at owning a home based business.

Home Based Business Help – How to Prevent Yourself From Burning Out and Quitting

The home based business industry is not an easy industry to become financially independent in. With increasing competition and more people claiming to be “experts”, people are more confused than ever with the correct and proper way to build their businesses.Although there is no one “correct way” to build your home based business as multiple techniques have been applied which have lead to great success, the following strategies will help you to determine what is best for you and then you can determine what you would like to do:1)Determining Your “Why”: This may seem unnecessary or a waste of time but the difference in this one step alone can either make you a failure or a success. The reason being is that most people come into the industry with the intention of just making money without determining their “why”. If your reason is just to make money then you are in the wrong industry. Your “why” should set the tone of everything you want to achieve and it should be so big that it will either make you cry or will pull you through times when you feel like nothing is working. If you don’t have a “why”, GET ONE!2)Focus On Helping Others: It has been said that if you focus on helping people get what they want, you can have everything that you want. Part of your reason for being in the home based business industry should be to help others accomplish their goals and dreams. The people that focus on this the most are the ones that end up being the most successful in the long run. I have found that I get far more satisfaction from helping others than I do from the money I receive in return and is definitely part of the reason why I do this business.3)Find A Mentor:Simply put, mentors collapse time frames and greatly enhance your chances at success. They have gone out and tested everything themselves and have found what works best and what does not. Their experiences are invaluable and will help you determine the best possible route to take in your business.There are MANY different avenues you can explore to great your success in your home based business however, the three steps I have listed above are in my opinion the most POWERFUL techniques that I have used which have greatly contributed to my success online.To learn more about how you can create the success in your home based business, make sure you read the resource box below and click on the link for more information.

Choosing a Home Base Business Idea

With the slow improvement of the economy, a lot of people are looking for ways to earn some extra money. If you’re one of them, you shouldn’t have second thoughts about trying on the perfect home base business idea. Starting a conventional business can be costly especially if you need to put up a storefront. With an online business, you will be able to start with a small amount of capital. All you need is a reliable internet connection and computer.Here are some of the best home based business ideas that you can use:1. Caring for senior citizens – if you are quite good in caring for the elderly, you can start your own home based business of teaching or training younger people in looking after older individuals. In some families, the parents are usually too busy with their work and attending to kids; they don’t have much time to care for the elderly. With your skills, you can help others in finding a well-paid profession.2. Candle making – Do you know how to make candles? If you do, you should consider this as a home business. If you are not comfortable with internet business, this is a great option. During New Year or Christmas and other festive occasions, people need candles. You can teach interested individuals to make candles, especially scented ones. This is also a great way to help them in earning extra money.3. For women with small kids, it would be an advantage to learn about the various internet business ideas. You can become a freelance writer, blogger, or you can become an affiliate marketer. Why don’t you start a daycare center? This is one of the good home business ideas that you can try.4. If you are good in gardening, you can teach others your skills and techniques in growing plants. Home gardeners can earn some money by teaching others several times a week in exchange for a small fee.5. Another home business that you can try is yard maintenance. You can offer the neighborhood your services when you’re just starting. As you gain a good reputation in this industry, you can expand the business to nearby places; by expanding, you will need to have a service car to transport the equipment that you will use like mower or trimmers.If you think that starting a local home business is challenging, you can simply opt for online Business ideas. There are so many internet business ideas that you can choose from. With a little knowledge of the web and using computers, you will surely be able to generate some money.You can try answering surveys and questions in behalf of companies. Another option is to become a product tester. Blogging and writing is very popular today. You have to evaluate your skills and knowledge before choosing a certain endeavor. It is not that hard to manage an online or small home business. With the right attitude and skills, you will surely succeed and provide your family with their needs.

Network Marketing – The Ultimate Home-Based Business

Network Marketing: The Ultimate Home-Based BusinessWhy is Network Marketing considered the Ultimate Home-Based Business? Lets look at a few of the reasons why you and many others are looking to having a home based business as a viable alternative to working for someone else.
You would like the freedom that owning your business would provide.
The J.O.B. or working for someone else has lost its luster.
You have good, creative ideas and plenty of energy yet not much money to invest right now.
You want to spend more time with your family.
Perhaps like many people today, the economic downturn has affected your employment situation and you need to take back control of your income.
Or maybe you just want to take advantage of the tax benefits that are available to those that work out of their home.
Robert Kiyosaki has stated in his books that the first step to creating wealth is to become a business owner. However if freedom is what you are looking for then a owning a business in the conventional sense may not exactly fit your bill. A conventional business brings along with it a list of demands of which the most demanding is employees. Having employees could adversely affect the freedom that you would want owning your business to provide.Owning a conventional business or even a franchise sounds may sound appealing yet you will find it is very similar working for someone else. You may own the company or franchise however in all reality what you have done is create a job for yourself. If you have employees you have the added responsibility of creating work for them also. There goes the luster of owning a conventional business.Starting a franchise or opening a business takes capitol. You may have plenty of energy and creative ideas but do you have enough money to purchase a franchise or have the capitol to keep it going for a year? Most businesses fail within two years because they are under capitalized.The lack of quality family time seems to affect nearly everybody. With commutes getting longer and longer and with many people needing to work two jobs to make ends meet, there seems to be little or no time left for family. Stands to reason why when asked what is important to them, most people answer that the freedom to do what they would like with their time is right up there with work freedom.But the question that lurks in the background is still there: What can I do that will provide a good living, allow me to be my own boss, not take a ton of capitol and also give me time with my family or where ever I am needed.
Let’s look at another situation. Perhaps you have been laid off or have had your position eliminated as the result of the current economic situation. This is truly a disturbing yet all too common situation. You have plenty of time, lots of energy and creative ideas yet little if any income. You realize after the fact that nothing is certain and now you must take control of your career.There is one more reason why people are turning to a Home Based Business; for the many tax advantages. Starting with the fact that a portion of your home is now your office and can be deducted on your income tax and as a business owner all your expenses are deductible. There are too many to go into here so let me just say that if only for this reason, a Home Based Business bears serious consideration.At the top of this article I stated that Network Marketing is the Ultimate Home Based Business. Let’s take a look at my reasons behind that statement.
By becoming a business owner you have taken the first step towards wealth as described by Robert Kiyosaki
Since most people get into Network Marketing at a part time level, you will probably still have your job however you know in your heart that soon you will be able to leave it. That alone will add a spring in your step and a little luster to your work.
It doesn’t take a lot of money to get started and will certainly allow you to use your energy and creativity.
While you may not immediately have the time you want to spend with your family, your goals will ensure that you will and sooner than you think.
You have now taken control of your economic destiny. As a Network Marketer, you are in the distinct position of being able to go as far up as you can imagine. There is no Glass Ceiling and you decide what will be the Top of Your Ladder, not some corporate executive.
Network Marketing while certainly open to everyone, is not necessarily right for everyone. There are some who need the structure of a job, there are some for whom being self-employed creates more anxiety than excitement and there are some who aren’t comfortable dealing with people. There is nothing at all wrong with any of these; it takes every kind of people imaginable to make up this world. However, for those individuals who are looking to own their own business, their own future and genuinely like people Network Marketing is clearly the Ultimate Home Based Business.

Home Based Business – Working With Your List

When you start building your home based business one of the main things you will need is a list, a list of people who are interested in your product or services that you have to offer. Without a list, basically your online business will not succeed and you will have just wasted your time and money in setting up your business.To build a list you will need to have a squeeze or landing page with an opt-in box for your visitors to enter their details. Once they enter their name and email this gives you an indication that they are interested in what you have to offer. The more people that enter their details, the bigger your list becomes. This is where your home based business starts to grow.If you have watched any videos on YouTube about list building for your home based business, then you may have herd the saying, the money is in the list, this is not completely true. The money comes from the trust of your list, if you gain your lists trust then you will start to make money, they will start to buy from you because you have gained their trust and feel like you are someone they can relate to.To gain your lists trust, don’t just keep sending them emails with just sales pitches, because if you do, you will lose their trust. Try to send emails offering some great free content and tips, tips on how you can help them in building their home based business. A good way to gain trust is for you to do a video, when they first join your list, introduce yourself, let them actually see who you are, this way they can put a face to the person that is sending them emails.Another good way of gaining your lists trust is to try to find out what they are looking for, send them a survey, asking them what they really want. An example would be something like 10 questions on how you could help them with their home based business. Once you get their replies, then you can put together products or services to suite their needs.Once you gain your lists trust, they then become more responsive to your regular emails. Your open rate will increase and your sales start to increase, which in turn brings in more profit. Another good thing that happens is your name starts to get known around other websites as a person who cares about their subscribers and is someone willing to help. This is because people will talk about their experience on the social media websites. This in turn then brings more people to your home based business website, who then subscribe to your emails. Working with your home based business list is very important.Let me finish with asking you this simple question. If you were to go into a shop wherever it may be, and the sales assistant was very polite and helpful in showing you the product you were interested in, but at the same time not very pushy, you know what I mean, he was not pushing for that sale, would you go back to that shop at a later date if you were looking for something else?My answer to that question would be yes, I would go back, in fact I do go back to the shops I use, and the reason is that I know I can browse without the pressure for a sale. That’s why it is so important to build a relationship of trust with your list in your home based business.

Expanding Small Business Financing Opportunities For Your Business

Small business financing is often the only way for some businesses to get the capital they need to open their doors, expand operations, or develop new services and products. However, the Great Recession created some significant hurdles for personal and business loan applicants who boasted less-than-perfect credit scores.However, recent investigations suggest that banks are starting to open their doors to business owners in greater numbers. Although credit requirements remain above what they were before the recession, lending has indeed warmed up for many business owners. Where many businesses were just “treading water,” they’ve now entered an era of cautious and optimistic growth.Another positive sign in small business financing is the improved cash flow in the nation’s major banks, which has led to increased lending activity and an overall reduction in average commercial loan rates. With the recession fading into the background of the economy, small businesses that have been waiting for an improved economy are finding that banks are willing to deal with businesses that might have had budget shortfalls a few years ago. Small businesses and fledgling companies that have been conservative in hiring and expansion efforts post-recession have finally become eligible for loans.According to data compiled by the federal government, one of the major sources of small business financing today has been loans through the Small Business Administration (SBA). One of the reasons why looking at banks that provide loans that are guaranteed by the SBA is a savvy way of obtaining a business loan is because the government’s list of banks represents lenders who are already interested in making loans to small entities. Looking at these banks reduces the time a business owner might need to spend to find commercial lending opportunities. It’s also a good idea to locate a bank with loan officers who have prior experience with SBA loans.However, getting business and commercial loans still requires a solid application. In small business financing, one of the most powerful features of a loan application is the business plan. Banks are much less likely to hand over a check if the business plan isn’t fleshed out, accurate, and professionally written. A business plan with typos or a lack of information on cash flow, budget, and fiscal projections won’t impress a loan officer. Some small business experts advocate hiring a business plan writer to ensure the final document is as professional as it can be when it’s sent to the bank.The government has taken an interesting step in encouraging growth of small business by reducing the fees associated with SBA loans. Borrowers already enjoy SBA loan rates that tend to sit below traditional loan rates, but low fees on certain SBA loans may make these small business financing methods even more cost-effective than they were in the past. For example, loans under $150,000 no longer have fees and short-term loans guaranteed by the SBA also feature rates lower than many standard bank loans. This means that brand new start-ups or businesses that are nothing more than an idea in a garage are possible for new borrowers.Small business loan applicants should remember that the interest rates on SBA loans aren’t set by the government, but are part of a negotiation between the bank and the applicant. However, there are maximum rates set in place so the interest on business and commercial loans will never exceed a certain amount. Since the bank has some leeway in setting an interest rate, it’s worth it for a small business owner to come to the table with a credit rating that’s as high as possible. Small business financing today isn’t a cakewalk, but getting a loan as a brand new business is possible in today’s lending environment.

Bowhunting Teaches Many Lifelong Lessons

Hunting Lessons

People, as I have learned, need not to learn to kill during an archery hunt, but to learn more how to live. When I was very young, my Dad taught me the importance of learning how to enjoy “Mother Nature,” not just to hunt. I have passed this on to both of my sons and friends I’ve made throughout my life while bowhunting. By learning to live along side of “Mother Nature,” it can teach you how to become a better person in everyday life.

My Dad taught me how to hear not to just listen. When you listen carefully, you hear many things around, not just what you want to hear. In those moments you may hear the birds singing, the small critters on the ground start to scramble around or if you’re lucky, the footsteps that sound like a human walking on the forest floor, only to find out it is a deer starting to move slowly toward you. He taught me to see, not just look. To see what is going on around you. Next time you are out in your stand take look around you and see the clear blue sky or maybe how beautiful the leaves are on the trees. Sometimes the warmth of the early morning sun hits you just right and you feel good all over, inside and out. He also taught me to be courageous, not just to be satisfied with the way things are now, but to go out and explore the many new horizons yet to be seen. This could mean the next crossing of a small stream or maybe a new job.

I try to stay connected to the animals that I see during an archery hunt. I know when to shy away from something or to forage on, just like that monster buck that didn’t get to be a monster just by accident. He learned just as you did, from others or from his own mistakes where not to be or what not to do. In order to be successful in life, you must see and hear what is going on around you and your loved ones. To share and teach the care of our forest home and hunting heritage may just be the most important piece of education you have ever taught. Even though my Dad has been gone for awhile now, his lessons that were taught to me are now still being taught. The path he led me on, has helped me to determine who I am as a person and he has taught many others, who are still feeling and doing the same as I am.

The sport of archery hunting was passed on to me and I will continue to pass it on to others as if my Dad were still alive. Remember that hunting is less about learning how to kill, and is more about how to respect others and what “Mother Nature” has to offer.

Is Your Small Business Using Internet Marketing Strategies to Attract Customers Like a Magnet?

Smart business people are leveraging the power of Internet marketing strategies to attract more qualified customers to their small business. Small Businesses that you would not expect to find on the Internet are now using online marketing to draw in customers like a magnet. Traditional small business marketing methods are expensive and the results are not measurable. Positioning yourself as the expert in your field and providing valuable information to your potential customers will magically attract qualified prospects to you. This article will provide valuable small business marketing ideas to help you develop marketing strategies for your small business.

My time is limited, and I have found that using the search engines is a great way to find products and services that meet my needs. The information available on the Internet lets me compare products and services and get reviews from other customers who have purchased the products I am looking for.

Last week I purchased a generator for my home through the Internet, and I needed to find a local electrician to install it. I hate calling people from the yellow pages, so I decided to search the Internet for someone who could help me. I found three different electricians.

Electrician A had very good information on their website about some simple electrical jobs and things to watch out for when picking an electrician.

Electricians B and C simply had a “yellow page” website with a phone number and address.

Because Electrician A had shared valuable information with me first, I already trusted him more, but I wanted to get three bids to make sure I paid a reasonable amount of money for my job.

I sent all three electricians an email asking for a bid on my job. Then I spoke with each of them on the phone to answer their questions and give them directions to my property.

Electrician B bid on the job sight unseen. Electrician A and C both made time to come out to my property and look over the job before bidding.

Electrician A made a couple of good suggestions that actually saved me money and helped me avoid a costly mistake. Electrician C bid almost twice what the other two electricians did.

After getting all of the bids, I chose Electrician A because he took the time to come out and look over my job, and actually helped me save money, even though he did not have the cheapest overall bid. Electrician B, who bid on my job sight unseen, had the lowest bid, but would have actually cost me more money because of the issues that Electrician A had pointed out when he took the time to come out to my property to see the job before bidding on it. Electrician C looked over the same job site as electrician A, but did not give me a lot of confidence when he did not point out the same issues that Electrician A had.

The combination of a website with valuable information to help build my confidence coupled with free advice to help me save money actually won this electrician my business. This is an example of how effective marketing a small business using the Internet coupled with a consultative sales approach can help attract and win customers for your business.

Because of their power to attract customers, I have implemented these Internet marketing strategies in my own small business. I have a website that has valuable information available to the prospective customers who search for my services. Because of this useful information, the customers who find me already trust what I have to say. They know something about me before we even speak with each other. This helps filter out the tire kickers and helps me leverage my time to work with only those customers who truly have an interest in my services as a small business Internet marketing coach.

By reading this article you’ll learn why it is important to market your small business on the Internet. You will learn small business marketing ideas that will attract more customers to you who are already interested in what you have to offer. You will learn how to gain the trust of these customers allowing you to win more business and make more money.

Why it is so important to market your small business on the Internet

More than ever, people start their search for information about products and services on the Internet. In fact, as a business medium, the Internet is growing while many other sectors of the economy are declining. Your customers are looking for you on the Internet…trust me I know this. The question is “are they going to find you when they search?” and if they do, “will they learn enough about you to trust you and contact you to do business?”

Many people no longer think of the yellow pages when they are searching for information about a product or service. The major search engines are the most accessed websites on the Internet. Google has over 91 million searches per day, and Yahoo has over 60 million searches per day, together they represent 151 million searches per day.

Now the population of the United States is just over 304 million and the population of the whole world is just over 6 billion (Wikipedia – Jul 2008). One out of every two people in the United States could be searching for something or one out of every 40 people in the world could be doing the same. This is a staggering number of searches every day, which reinforces the fact that people are relying on the Internet to search for and find quality information.

You can see why, more than ever before, it is important to have an Internet marketing strategy for your small business.

How to attract more customers to you who are already interested in what you offer

Ok…so now we can agree that your business should be on the Internet, but how can you be sure that your business will be found out of all of the others out there? How can you effectively market your small business on the Internet? Probably not the way you would think.

Hype-based or hard selling techniques no longer work. The way to attract customers to you is to offer valuable free information to the people who find you. They will find you because you will use the same words that people are searching for when describing your products or services. This is called search engine optimization (SEO) and all it means is that when you write the content for your website or blog, you use the words that people are typing into the search engines so that they can find you when they search. If you are using a replicated website, it is very likely that it has not been optimized to be found by the search engines. Search engines hate replicated websites.

Your small business marketing strategy should include writing articles about topics that are interesting to your customers. To do this, you have to figure out who your target customer is, and what they are interested in. This is probably the hardest part of your small business marketing strategy. This is the essence of attraction marketing and is how you will build an audience for your information, which in turn will draw customers to you like magic.

Then it is just a matter of placing your content all over the Internet so that it is found when your customers search. If you are a local business, there are ways to localize your content, so that customers in your geographic area can find you first before you competitors when they search.

How the value you provide helps you gain the trust of your customers

Once your customer types in the search words at the search engine and your content comes up, you have started building trust and credibility in their minds. The more valuable the content you offer for free, the more trust you will build. The more frequently your content comes up, the more credibility you will gain. Securing the trust of your customers is the hardest step in making the sale. Using these small business Internet marketing strategies does this hard step for you, so that when your customers come to you, they are ready to learn what you have to offer.

If the valuable free content that you offer is perceived to be more valuable than that of your competitors, you will differentiate yourself in the eyes of your prospective customer. If your content comes up first on the search engines, you are guaranteed that your customer will see what you have to offer. If what you offer is of value, you have just won a customer.

You too can leverage these ideas for marketing your small business on the Internet

There are many tools that you can leverage today for your small business marketing strategies. Some of these include websites, blogs, articles, images, Google maps, videos, etc. In addition to these, there are many social media options to help build your reputation with your customers. These include such things as Face book, MySpace, Squidoo, and Twitter.

For example, my small business has a website which I use as the hub of my business activities. I have written articles, such as the one you are reading, which are found by the search engines when my target customers type in certain search words. My articles then link back to my website for my customers to find more information about my services. In addition to my articles, I have Squidoo lenses, and a Face book page which also link back to my website. My offline marketing also has the link to my website. Again, the target of all of my marketing is to drive prospective customers to my website where they can prequalify themselves by learning more about my business and requesting more information if they are interested. Notice, I am not chasing customers, nor am I wasting my money on the yellow pages. Instead, I am attracting customers to me through the valuable information that I provide.

You can easily implement these same marketing strategies for your small business also.

If winning more business and making more money is important to you…

If all of this information is a bit overwhelming to you, or you just don’t know how to get started, I suggest that you find someone who can guide you through developing and implementing the Internet marketing strategies for your small business. Find someone who can show you the ropes and teach you what you need to know to be self-sufficient.

Don’t just sign up with anyone who claims to build or host websites, though. Not everyone knows the secret of attraction marketing like I have described for you here. Find someone who understands these concepts and has demonstrated their ability to apply them the way that I have demonstrated it to you when you found this article.

When you do find someone, the more they know the more costly their time will be. Look for someone who knows just a little more than you but who isn’t so good at it they charge you a fortune.

They can show you how to set up your small business marketing strategies on the Internet, or if you don’t have the time to do it, they can do it for you.

Now you know how to easily win more business and make more money.

Leveraging an Internet marketing strategy will help you with the hardest part of establishing any business relationship. It will help you gain the trust of your potential customers before you have even spoken with them yet. You will be able to attract more customers to you, and the ones you attract are already interested in what you have to offer. After that, all you have to do is offer great service and close the sale. These great small business marketing ideas can give you a leg up on your competitors, and help you grow your small business. Now you know why it is so important for you develop an Internet marketing strategy for your small business.

As a customer, I have found that small businesses who provide valuable information to me when I am searching for products or services are much more likely to get my initial inquiry about their products or services. Businesses who are not on the Internet or who have a replicated brochure website are usually not in the running at all. In fact, I usually forget to even look in the yellow pages. My first stop to search is now the search engines like Google or yahoo. I have implemented these small business marketing strategies in my own consulting business. Now I have customers calling me, instead of me trying to chase them or spending thousands of dollars on ads that don’t bring in anyone.

Give me a call or shoot me an email and I’d be happy to spend 20 minutes on a free consultation with you to get you started on the right track.

Becky Lynn Smith is passionate about internet marketing and her goal is to help you leverage the power of the internet to help your small business.

Becky obtained her BBA in Management Information Systems at Texas Tech University. She took a job after college in the IT department at a major oil company in Houston, TX. After 8 years, she went back to school and obtained her MBA at the University of Houston. Becky obtained her Project Management Professional (PMP) designation from the Project Management Institute in 1999.

After leaving big oil, she took a job as the eTechnology Manager for a major mutual fund investment company. Becky’s team had responsibility for over 40 different websites. She learned a lot about developing websites, developing and managing content, and optimizing for search engines.

The Finer Points of Internet Auctions

WHAT IS A PENNY AUCTION?

Penny auctions have exploded in popularity with the massive growth of the internet. However, few people know the true origins of penny auctions.Beginnings actually stretch back to the Great Depression. Those were hard times for everyone, but even harder for farmers. Farmers struggled to bring in steady income because of droughts and crops not selling as well as they had previously. As a result, the banks would foreclose on the farmers who couldn’t keep up with their mortgage payments.

The banks weren’t satisfied with just repossessing the house, they wanted to raise as much capital as possible, so they resorted to selling off the possessions of the owners of the repossessed houses. There was not much the farmers could do about it so they began bidding ridiculously low prices, pennies, on the items while threatening others who dared to bid higher than a few pennies.

The auctions of today hardly resemble their tremulous beginnings. Being part of a penny auction today is exhilarating, fun, and addictive. It combines the selling format of auctioning with a little bit of chance factored in.Auctions are a game of strategy but also a game of luck.

The premise behind penny auctions is giving people the chance to win an item at a drastically reduced price.Auctions make that possible by spreading out the cost of the product among multiple bidders. In order for a person to take part in an auction, they must pay a set price for each bid. For example, if a person wanted to bid on a fifty dollar Amazon gift card then he would spend a dollar for each time a bid placed. If he ended up winning the gift card, then he would only have spent a few dollars for a fifty dollar gift card. Usually penny auctions sell bids in packages.

HOW PENNY AUCTIONS WORK!

The main foundation of penny auctions is the pay-per-bid format. It is the key that allows bidders to win items at the fraction of their retail value and allows the auction owners to keep their site profitable. Most y auction sites run on the same premise: people pay a set amount for each bid, whenever a person places a bid within the closing seconds of the auction time will be added, the last person left with a unique bid after the clocks runs out will win the item. There are a large variety of items that can be won, but they tend to be popular electronics or gift cards to popular stores.

There are two types of auctions: lowest unique bid auction and highest unique bid auction. Lowest unique auction sounds confusing but it is actually quite simple. A unique bid is when only one person has a bid at a certain price. Bids usually start at one penny, a bidder can then place a bid at two pennies. Until another bidder places a higher bid, the most recent bidder will be the lowest unique bid because that was the only bid at two cents and nobody bid higher. However, penny auctions generally don’t stop at one penny. It is not uncommon to find auctions that end up at a couple hundred dollars based on the popularity of the item being auctioned. However, the same principles apply for those auctions. Highest unique bid auctions follow the more traditional auction format such as eBay. The person with the highest bid at the end of the auction wins the item.

Auction site owners turn a profit by selling bids. Say twenty people are bidding on a ten dollar gift card at one dollar per bid, at the end of the auction if there were twenty bids placed in total then the site owner would have made twenty dollars with a ten dollar profit.Auctions do seem like a win-win situation:The site owner makes money while the bidder gets an item for dirt cheap. However, not everyone wins in penny auctions. The people who paid one dollar each bid but left with nothing to show for their investments will not be so happy.

HOW TO WIN!

Penny auction has a lot of chance mixed into it, but one can incorporate strategy that will help raise the chances of winning. Playing smart can make all the difference between gambling and auctioning.

The first crucial tip to winning penny auctions is to know how to manage your bids. Your goal should be to win as much as possible without spending a ton of money buying bids. Managing your bids means that you should already know how much you are willing to risk in order to win an item. The amount of capital you are willing to risk will determine how many bids you can use. Once you know how many bids you have to spend on an item, then you will be better able to manage how and when you place a bid. That will keep you from blowing away all of your bids in the first few seconds of the auction.

The next tip is to practice time management. When fighting in the trenches of penny auctions, you have two enemies: other bidders and time. Knowing when to bid is a must if you want to have success. Placing a bid when there is a lot of time left on the clock is never a good idea. You have to remember that the key to winning a penny auction is being the last one standing when the clock runs out and that each bid increases the amount of time left. It would be a good practice to wait until the last few minutes of the auction before you begin to bid.

The final tip for successful auctioning is to keep your emotions under control.Auctions have a lot of similarities to gambling, and just like gambling, your spending can get out of control. If you keep your emotions level, it will keep you from making rash decisions and blowing loads of cash. Keep your mind clear so that you can gage the behavior of the other bidders and outsmart them.

HOW TO AVOID SCAM SITES!

Penny auctions are a great addition to the web whether you want to win an item that otherwise you wouldn’t be able to afford or if you simply enjoy the thrill that comes with bidding in auctions. Unfortunately, scam sites have tarnished the reputation of the legitimate penny auction sites. However, there are ways that you can protect yourself from scamers and enjoy your auctioning without having to worry about losing your money due to dishonesty.

Checking the reputation of the auction site before you start spending your hard earned money is always a good idea. Chances are other people have tried the site before you and some of them have left reviews. The reviews are your way to gage whether a auction site is trustworthy or not. If a site is getting overwhelmingly negative reviews, then that is a clear indication that you should steer your business elsewhere.

Another tool you can use to protect yourself is checking the Alexia ranks of the auction sites. Alexia rank will give a solid view of how much traffic the auction is getting. If you see a huge difference in the amount of traffic Alexia is projecting and the amount of active bidders on the site, then warning signals should be ringing in your head. Some auction sites have been known to set up robots that automatically bid on projects in order to keep the auction going and inflate the price. That is known as shill bidding. You can sniff out those sites by comparing the traffic the site should be getting to the amount of users using this site.

CONCLUSION!

New legislation may come out later down the road that will officially make penny auctions gambling, but until then, it is a fun, exciting auction that allows one to win the item they’ve always wanted but couldn’t afford.Auctions are also quite lucrative for the site owners because of the pay-per-bid strategy they’ve incorporated. Penny auctions had humble beginnings with farmers who just wanted to get back at the banks who kicked them out of their house. More recently, auctions have enjoyed an explosion in popularity with the rise of the internet.

There are two main formats fora auctions, lowest and highest unique auction, however they both run on the same premise where the last unique bid wins the item. Winning a penny auction will require a certain amount of mental tactic and a bit of luck. However, you can increase your odds of winning by practicing certain techniques such as managing your bids wisely, learning how to work with the time, and keeping a level head and your emotions under control. When you combine those three strategies to your bidding plan, you will find that you win a lot more often.

It is important that you do your due diligence to protect yourself when participating in auctions. Not every auction is run by honest and trustworthy people. There are people out there who just want to take your money. You can protect yourself by ensuring that you only bid on sites that already have a very positive reputation from real users.


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